![]() In many of their ads, they use multiple branded characters.įor example, in their sasquatch ad, it’s not just the female sasquatch. So instead of a hardcore pitchman like the actual Billy Mays, you get a fun mascot making the pitch. They become the “Billy Mays” of the ad itself. The Goldilocks girl, the Purple Scientist, The Purple Announcer…. ![]() Purple uses this strategy in almost every ad they’ve made, but with regular people dressed up as fictional characters. ![]() Their job is to essentially be a very friendly, creative, and entertaining representative of the brand. Clean.etcĪll of the names I mentioned above where and still are mascots of their respective brands even decades after they first appeared on TV. Tony the Tiger, Kool-Aid Man, Pillsbury Doughboy, Chester Cheetah, Mr. Tip #2: The “Brand Mascot” Strategy Used By Mad Men Era Agencies That Transformed Logos Into Relatable And Influential Brandsĭuring the golden age of advertising, it was one of most used and effective strategies around. That’s why Purple uses shocking imagery throughout their ads to reel you back in. While it might work to get their attention, you can’t just expect one pattern interrupt to get someone to KEEP watching an entire 3-minute ad, you have to keep their interest by continuously grabbing their attention. That’s guaranteed to get your attention even if you’re swiping on your phone at 100mph. ![]() Right from the start, Purple does an amazing job to capture and keep your attention with something called a pattern interrupt.Ī pattern interrupt is an advertising technique designed to basically shock you just enough to make you stop whatever it is you’re doing at the moment and practically force you to pay attention out of pure curiosity.Īnd Purple does that by starting from a wide-angled forest shot to a zoom-in shot with a talking happy female sasquatch smashing a squirrel to a rock that’s asking a question. ![]()
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